FREE Shipping on $250 or more | $5 Local Delivery

About Us


.

Hey! I’m Brenna, the owner. Welcome to my bra boutique!

I opened Lingerie D’Amour in March of 2014, following my heart and my passion for lingerie.  Growing up I always had big dreams, but I never imagined having my very own store. When I opened in downtown Burlington, the walls were pretty bare! I had a few basics, one fancy style, some panties, and not much else. I had no idea how quickly my business would grow. The local community has embraced me and I am so grateful for their support. Launching my online store when Covid-19 hit has brought my business to so many others, and I love connecting with new customers from across Canada. 

My background is in fashion design (I even took designing and constructing courses in traditional bra-making and corsetry!). I personally love lingerie that’s romantic, super feminine and pretty (I'm pretty sure that's the designer in me) and when you come into my shop you'll see that. (Hello pink walls, damask, and crystal chandeliers!) But don't let the atmosphere fool you too much. The front of the store may be packed with the newest fashions in our luxury lingerie brands but my boutique is all about quality and comfort; after all, I sell garments that we wear closest to our body! They're foundational, and affect how you look AND how you feel. (Trust me: wearing a beautiful, high-quality bra that fits you perfectly WILL make you feel amazing!) Our bestsellers are basics, meaning bras and panties you wear every day. Our secondary sellers are the things I love most – the beautiful works of art that we are so lucky to get to showcase on our body (think embroidered lace and tulle, barely-there mesh and corsetry detailing). AND! We carry swimwear, sleepwear, lounge, negligé, robes, under-the-dress-solutions, bridal, and even SAXX men's underwear.

Most of the brands we carry in my boutique are European, and every time we receive a shipment, it’s like Christmas morning! Nothing beats opening up a big box from France filled with stunning lingerie. My career is 100% a dream come true. In college, I worked for a large lingerie chain as store manager (where I first learned that measuring tapes, sizes no bigger than a DD, and offering minimal customer attention don't work!). After college I became a lingerie designer for a brand I'm sure most of you know, and then a luxury lingerie rep for a few brands including one I currently carry in my store. All of this has helped me become one of the top bra fitters in the country. (If I do say so myself!) I can even fit you with our online photo fitting form using only a couple of photos.  

Because of my expertise, we specialize in bra fittings. But you won’t find a measuring tape in my store. We fit you with visual key points, which ensures a perfect fit every time. Yep, it’s that simple (and that hard!). We know exactly what to look for. Amazing one-on-one customer service is something I pride myself on, and we’ll make sure you walk out of the boutique with a bra that is perfect for YOUR unique body. We'll even teach you the key points to look for when you're here so you can leave not only with a new posture and silhouette, but with confidence that you know how your own personal bras should fit. Oh, and we’ll have tons of fun in the process. :)   

I’m a big believer in following your dreams and manifesting the life you want. I’m also a big proponent of holistic living. I’m married (we're both small biz entrepreneurs!), we have a beautiful son, and we recently moved to my dream home by the water. My store is my happy place, and I work hard every day to make the women who walk through my doors (or send me messages online!) feel as happy and confident as I do. If you’ve struggled with finding a bra that doesn’t bunch, gape, dig in, or otherwise not fit correctly, you’ve come to the right place! It’s my mission to get every woman into a beautiful, great-quality bra that fits perfectly. Thanks for stopping by! I am so grateful that you’re supporting small business. Reach out to me on Instagram: @lingeriedamour.

 

 _________________________________________

 

Meet the LD Team!   Just like many of the women we see in the store, our bra-fitting team is made up of amazing women with amazing careers outside of Lingerie D’Amour. We’re all here because we want to be! We love lingerie, being around beautiful things, and helping women look and feel their best. 

 

Emma

Emma is our Store Manager and has been with LDA since 2022. 

Meet Emma:

Why did you want to work at LDA? I thought it would be a fun way to get out of the house and do something for me, as well as an opportunity to connect with like-minded women. It was also a chance to play with all the pretty things!


What do you love about LDA? I love the vibe and all the beautiful pieces we carry.

What’s your favourite brand and style at LDA? Simone Perele has quickly become a favourite brand; their Karma in the soft cup demi is my favourite piece, with Comete a close second!

What does being a bra fitter mean to you? Being a bra fitter means being able to give people the confidence to love their body, find what actually fits their body, and open people's eyes to the possibilities of what they can wear! I still remember coming into the boutique as a customer and Amy fit me. I was totally blown away by the styles she chose for me (that looked amazing!) and that I had been wearing the wrong size my whole life!

Favourite downtown Burlington spots? Kelly's Bake Shoppe, Lola Choco Bar and Sweet House, Son of a Peach, Burro, and the lake!

 

 

Natasha

Natasha is a ballet teacher working with pre-professional level students from ages 4-18. She lives with her husband and spunky dog. Customers love how much she loves lingerie, and we love her cheerfulness and fun, youthful vibe.  

Meet Natasha:  

Why did you want to work at LD? When I was looking for a part-time job I wanted something that was rewarding. Helping women with their “bra-blems” gives me an instant sense of gratification that I thrive on.   

What do you love about LD? I love basically everything! All the amazing insights and knowledge I have learned through this job is so specialized, I can’t even begin to explain it. Not to mention all the beautiful items I get to look at all day long.   

What's your favourite brand and style at LD? My favourite brand is Simone Perele. Favourite style is hard to choose but I usually go for a demi cup or a triangle shape. If I had to choose, I think right now I love “Bloom” by Simone Perele the most!   

 

Best customer story? I had a customer who lives very far away and she only comes in once a year. But when she plans her yearly trip to Burlington she makes sure to stop in at LD to get all the new goodies. We had so much fun in that hour it was incredible. I love when customers come in with an open mind to try something new and discover that it is actually fun to try on bras!   

What does being a bra fitter mean to you? It’s my job to make sure you look and feel your best. A lot can change when you feel confident about yourself – and that can definitely start with undergarments. So if this is your first time coming in expect great service and knowledge, along with problem solving any issues you may be experiencing.  

Other downtown Burlington faves? The restaurant scene here in downtown Burlington is amazing. I haven’t tried it all but I’m well on my way. Also my husband loves New York New York Men’s Grooming Lounge. 

Gail

Gail has been with LDA since December 2022, and is retired after a career in sales. You may have seen her husband in a commercial or two! She loves Burlington – especially downtown – and is a huge supporter of small business. And if you ever want to bring your (well behaved) pup into the boutique, Gail will be more than happy to greet him or her!

Meet Gail:

Why did you want to work at LDA? I retired almost five years ago from my sales career, and I wanted to get back to helping/meeting people again. Then there’s the fact that I’d be surrounded by beautiful things all day long. 

What do you love about LDA? Firstly, I love being surrounded by the luxury products! Secondly, I love the staff. They are professional, friendly and vibrant. Lastly, the fact that I can get dressed up. The fact that I’m retired doesn’t allow me the opportunity to do so on a regular basis.

What's your favourite brand and style at LDA? I have two actually that I can’t live without… Marie Jo Louie bra, and Fleurt panties. They both fit me so well, and are butter soft and so comfortable.

What does being a bra fitter mean to you? It’s extremely satisfying seeing the look on the customer’s face when we land on the perfect bra and matching panty! It can be a challenge, but I’m always up for it!

Favourite downtown Burlington spots? For me it’s all about the food. Son of a Peach every Friday night in the summer. We always head to The North Coal for drinks before and after our pizza and Caesar salad. I could spend hours at Centro and Pure Boutique. 


What work do you do outside of LDA? Well, as I said I am retired so I stay busy spending time with my grandkids. I train with weights a couple days a week and do yoga as well.

 

Merry

Merry’s full-time gig is in management for a non-profit organization. She’s transformed Sundays at the boutique from a day we were closed to busy, beautiful afternoons filled with happy customers! She has two kids, a fancy cat, and loads of style.

Meet Merry:  

Why did you want to work at LD? I was looking for something that I could enjoy that was a step away from my regular job, and to bring some changes into my life.  

What do you love about LD? Our team and our amazing customers. Helping women to feel their best one day at a time.  

What's your favourite brand and style at LD? Too hard to choose one, I love Blue Bella and Marie Jo, but Aubade is just amazing.

Best customer story: There are so many to choose from. One customer was so happy with her new bra that she threw her old one out in the store after taking a picture with it.  

What does being a bra fitter mean to you? Taking the time to understand how they want to feel, and making the bra shopping experience as enjoyable as possible.   Guilty pleasure: Snacks, a cup of tea and a good book for three hours without disturbance.  

Other downtown Burlington faves:  Restaurants: Martini House, Creme de la Creme, Spencer’s at the Waterfront, Elevator Bistro. Things to do: Outdoor skating, picnic at Spencer Smith Park, boutique shopping along Brant, and grabbing cupcakes at Kelly’s.  

Michelle

Michelle was a loyal LDA customer before joining the team, and she loves being surrounded by beautiful things! 

Meet Michelle:

Why did you want to work at LDA? I wanted to work at LDA because every woman should experience the feeling of a perfectly fitted bra, and I wanted to be part of that experience!

What do you love about LDA? I love my colleagues and the work environment. It’s so easy to enjoy what you do when you love where you work. The store is so elegant, you can tell that Brenna poured her heart into making the space special.

What's your favourite brand and style at LDA? It’s sooo hard to choose one brand but tied for first is Empreinte and Simone Perele and my favourite style is the balconette.

What work do you do outside of LDA? For my full time job, I work as a school administrator for a culinary school. If you ever have any questions about cooking methods and techniques, I’m your girl!

Best customer story? A couple come to mind but the best one was of a customer who came in, pregnant and uncomfortable with her current bra. We tried a couple on and she ended up going home with two new bras that gave her so much comfort. She threw the old one away and walked out wearing the one that I fit on her!

What does being a bra fitter mean to you? My goal is to create a warm and inviting experience for all guests visiting the store. I also aim to find our clients their perfect fit; everyone should feel empowered and comfortable every day.

Favourite downtown Burlington spots? Mikado, Kelly’s and Centro!