Dear beautiful friends,
After over a decade of serving you at Lingerie D’Amour, I wanted to share some heartfelt news with you. Our boutique will be closing its doors on July 31st as we begin an exciting new chapter.

This isn’t goodbye – it’s an evolution.

I’ve loved every moment of helping you find pieces that made you feel confident and beautiful. I truly wanted to keep the boutique open and carry my pajama brand alongside it, but I’ve realized it’s simply too difficult to put my full heart and effort into both. To create something truly special, I needed to make a choice – and I’ve chosen to give my all to REAL. Pajamas.

REAL. is all about fun, beautiful prints paired with comfortable sleepwear made from natural fabrics that fit perfectly – designed to be worn, loved, and lived in every single day. It’s a brand created with the same care and intention you’ve come to know from me, just reimagined for where life is taking us next.

Until July 31, we’ll be having Our Next Chapter Sale in-store, with beautiful finds to take home. After that, you’ll still be able to shop online while we transition everything into REAL.

Thank you, from the bottom of my heart, for supporting Lingerie D’Amour all these years. You’ve been part of my journey, and I can’t wait to continue this new one with you.

With so much love,

Brenna

Follow @lingeriedamour on Instagram! it will be evolving into Real pajamas.